Creative direction.
Social users like memes, they also like cute baby photos, by creating ownable parenting memes and tapping into current and nostalgic pop culture, we showed our customers that Gerber gets them, on every level.
Paid campaigns for both brand awareness and new product launches need to have both thumb stopping power and establish Gerber as the category leader.
Creative direction and design.
Beyond memes, we liked to push the envelope in other ways too by jumping on cultural trends, surprising and delighting our followers with unexpected and fun content too.
Creative direction and photography.